Making every customer first in line every time by reimagining the ordering experience.

We built SONIC's app. One that lets customers play with over 1 Million food & drink combinations, place orders before they are even at the restaurant, and makes sure they are always first in line. Our app has over 2.8 million reviews in the App Store with a 4.9 star average, and it was shortlisted at Cannes in the Creative E-Commerce Category.

Grounded in a user-centered design approach, we studied how customers interact with SONIC’s unique drive-in experience. From those insights, we built a scalable design system that integrated seamlessly with their existing tech stack—unifying the experience across 3,500+ locations nationwide.

From discovery, to user interviews, user journeys, user testing, prototyping, visual design, and more, I was part of this a multi-year project that ultimately led to a successful acquisition of the company.

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Case study

Red Formula car taking a corner at high speed
Red Formula car taking a corner at high speed
Red Formula car taking a corner at high speed
Rear view of a race car drifting with tire smoke
Two Formula cars competing on the track under golden light
Rear view of a race car drifting with tire smoke
Two Formula cars competing on the track under golden light
Rear view of a race car drifting with tire smoke
Two Formula cars competing on the track under golden light
Racing car drifting through corner leaving smoke trail
Close chase shot between two Formula race cars
Racing car drifting through corner leaving smoke trail
Close chase shot between two Formula race cars
Racing car drifting through corner leaving smoke trail
Close chase shot between two Formula race cars