Whether you're a hardcore runner or just cheering from the sidelines, inspiration is everywhere during marathon week in Chicago.

So, we turned every mile marker on the route into an invitation to Come Run With Us. A quick scan let runners and spectators connect with local coaches and run clubs, discover gear that fits perfectly, try custom Snap filters, and (more importantly) reward themselves with some post-race Italian beef.

By putting the community at the center, we gave Chicago 26.2 reasons to run with us, while generating 1.4M+ total impressions and cemented Nike as the heartbeat of race weekend.