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BBC. Made to Make You Think.
Category
Campaign
Year
2024
Role
Creative Direction
Collaborators
Bryan G., Chapin C., Katie E., Scott S., Leana C., and more.
Launching the BBC brand in the media-skeptic US market.
The BBC hadn't traditionally been a top-of-mind destination for consumers in the US. Educated and skeptical, they don't trust traditional media outlets, perceiving them as heavily biased. We partnered with BBC Studios to develop their first-ever US brand campaign. It positioned the BBC as the antidote to bias: presenting facts without agenda and trusting audiences to draw their own conclusions.
Mission Film
Two launch films provide viewers with a wider look at the BBC’s offerings, showcasing the breadth of the BBC’s content - from hard-hitting news coverage to award-winning entertainment and lighter features. The films utilize footage captured by journalists and videographers, showcasing the authenticity and integrity of their global reporting.
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